Critical Hit

Competitive comparison seems to be a worldwide phenomenon amongst people in general. No matter what age, surroundings, financial circumstances. Who’s got the freshest kicks? Whose smartphone cam can record more fps? Who can down his beer the fastest? Who’s getting the pole position on the next red light when commuting to work? Who is the ...

Leverage

Humans and machines are funny. Humans invent machines to fulfill a purpose first and foremost. Then they start modifying the shit out of them, making them stronger, lighter, faster, better. Whatever. Somewhere in that process they seem to lose their focus though. The machine gets modified in ways that don’t make sense and often times ...

Right On

Spring is approaching with huge steps so it’s that time of the year when the amount of people on bikes quadruples and we’re confronted with all sorts of old and new cycling trends. The ambitioned roadie is pulling out his carbon wheelset, the everyday commuter gets his bike properly checked after a hard winter, singlespeed ...